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About the Author
Susan Gunelius is a marketing expert who added blogging to her skill set as
an extension of her career as an author and a freelance writer. Her marketing
background and writing experience allowed her to quickly learn and lever-
age the blogosphere as a tool for personal and professional growth. Today,
Susan is a professional blogger authoring several blogs for various small
and large companies. Additionally, she writes her company blog at www.
KeySplashCreative.com/category/blog and a personal blog at www.
WomenOnBusiness.com, and she is the Guide to Web Logs for About.com,
a New York Times company (http://weblogs.about.com).
Susan spent the fi rst decade of her career managing and executing marketing
programs for some of the largest companies in the world, including divisions
of AT&T and HSBC Bank. In 2004, she left the corporate world and, shortly
thereafter, began a freelance career as a writer, a copywriter, an author, a
professional blogger, and a marketing and branding consultant. In 2008, she
opened KeySplash Creative, Inc. (www.KeySplashCreative.com), and as its
president, offers marketing and writing services to clients around the world.
Susan’s marketing-related articles have appeared on Web sites such as
Entrepreneur.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com,
TheStreet.com, SmartMoney.com, Yahoo! Small Business, and Yahoo!
Finance. Additionally, she is the author of Harry Potter: The Story of a Global
Business Phenomenon (Palgrave Macmillan) and Kick-ass Copywriting in
10 Easy Steps (Entrepreneur Press).
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01_407424-ffirs.indd vi 12/23/08 7:54:08 PM
Dedication
To my husband, Scott, who encourages me to pursue my goals and makes
countless sacrifi ces to help me reach them.
Author’s Acknowledgments
First, I have to acknowledge my husband, Scott, for making sure our home
keeps running while I write, and my children — Brynn, Daniel, and Ryan —
for continuing to thrive despite my absence while I write. I also want to thank
my parents, Bill and Carol Ann Henry, for their constant support and help
while I write.
I want to thank my acquisitions editor at Wiley, Amy Fandrei, for asking me to
write this book, and Tiffany Ma, Mark Enochs, and Nicole Sholly at Wiley for
helping to make the book a reality. A big thank-you also goes to my technical
editor, Roberta Rosenberg.
My agent, Bob Diforio, also deserves a thank-you for staying on top of all the
ideas and opportunities I bring to him and working with my best interests in
mind.
Finally, I want to acknowledge every person who reads my blogs and say
“Thank you” for being interested in reading what I have to say and for joining
the conversation.
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Publisher’s Acknowledgments
We’re proud of this book; please send us your comments through our online registration form
located at http://dummies.custhelp.com. For other comments, please contact our Customer
Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax
317-572-4002.
Some of the people who helped bring this book to market include the following:
Acquisitions, Editorial
Project Editor: Nicole Sholly
Acquisitions Editor: Amy Fandrei
Copy Editors: Rebecca Whitney, Brian Walls
Technical Editor: Roberta Rosenberg
Editorial Managers: Kevin Kirschner,
Jodi Jensen
Editorial Assistant: Amanda Foxworth
Sr. Editorial Assistant: Cherie Case
Cartoons: Rich Tennant (www.the5thwave.com)
Publishing and Editorial for Technology Dummies
Richard Swadley, Vice President and Executive Group Publisher
Andy Cummings, Vice President and Publisher
Mary Bednarek, Executive Acquisitions Director
Mary C. Corder, Editorial Director
Publishing for Consumer Dummies
Diane Graves Steele, Vice President and Publisher
Composition Services
Gerry Fahey, Vice President of Production Services
Debbie Stailey, Director of Composition Services
Composition Services
Project Coordinator: Erin Smith
Layout and Graphics: Reuben W. Davis,
Melissa K. Jester, Ronald Terry,
Christine Williams
Proofreaders: Evelyn W. Gibson,
John Greenough
Indexer: Sharon Shock
Special Help: Colleen Totz-Diamond,
Mark Enochs
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Contents at a Glance
Introduction ................................................................ 1
Part I: Introducing Google Blogger ................................ 7
Chapter 1: Choosing Blogger as Your Blogging Software .............................................9
Chapter 2: Welcome to the Blogosphere ......................................................................19
Chapter 3: Blogging Basics and Buzzwords .................................................................29
Part II: Using Google Blogger ..................................... 41
Chapter 4: Getting Started with Blogger .......................................................................43
Chapter 5: Setting Up Your Blog ....................................................................................57
Chapter 6: Writing and Publishing Blog Posts .............................................................81
Chapter 7: Enhancing Your Blog with Templates ........................................................99
Chapter 8: Adding Features and Functionality with Elements and Gadgets ..........121
Chapter 9: Managing Your Blog ...................................................................................157
Part III: Making Money with Blogger ........................ 179
Chapter 10: The Business of Blogging .........................................................................181
Chapter 11: Maximizing Revenue with Google AdSense ...........................................209
Part IV: Growing Your Audience................................ 235
Chapter 12: The Power of Networking and Relationship Building ..........................237
Chapter 13: Boosting Your Search Engine Ranking ...................................................259
Part V: Extending Your Blog ..................................... 273
Chapter 14: Growing or Downsizing Your Blog..........................................................275
Chapter 15: Blogging from Different Media ................................................................287
Chapter 16: Moving Beyond Blogger ...........................................................................297
Part VI: The Part of Tens .......................................... 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites .............309
Chapter 18: Ten Common Blogger Problems and Possible Solutions ....................319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates....................327
Glossary .................................................................. 337
Index ...................................................................... 345
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